EVCin

Facebook started enforcing a slew of application policies over the last week, forcing game developers to revamp their viral marketing. Here are three of the top changes and how top developers are revamping their viral marketing tactics.

As originally published at Games.com and later highlighted by Silicon Alley Insider.
No one questions whether sharing news or photos with friends and family is a fad, and when people get together to socialize, they often play games – from bridge to charades to Trivial Pursuit. As one of the largest social gathering spots on [...]

Now that Electronic Arts has purchased Playfish for up to $400 million to help it hasten the transition from retail package dependency to a more digital focus, what can we expect? Looking at the quotes from COO Sebastian de Halleux in the press and today’s EA earnings call might provide some clues:
“I can say [...]

I spoke to the New York Chapter of the International Game Developers Association (IGDA) last week, touching on a previous blog post but updated with more data showing how:

Facebook is rapidly capturing the traditional casual game demographic that has been a mainstay of sites like Pogo.com (over 400% growth between February and September of [...]