Tag Archives: IGDA

Revisiting: Did Facebook Eat the Casual Game Market?

I spoke to the New York Chapter of the International Game Developers Association (IGDA) last week, touching on a previous blog post but updated with more data showing how:

  • Facebook is rapidly capturing the traditional casual game demographic that has been a mainstay of sites like Pogo.com (over 400% growth between February and September of this year)
  • Big Fish Games is continuing to watch it’s traffic decline
  • declining traffic, over-saturation of product is exerting downward price pressure and less margin for developers

There is no question that working with Facebook has its own challenges and requires a different level of investment, but it’s hard to ignore the macro trends when trying to figure out where to invest next.