I spoke to the New York Chapter of the International Game Developers Association (IGDA) last week, touching on a previous blog post but updated with more data showing how:
- Facebook is rapidly capturing the traditional casual game demographic that has been a mainstay of sites like Pogo.com (over 400% growth between February and September of this year)
- Big Fish Games is continuing to watch it’s traffic decline
- declining traffic, over-saturation of product is exerting downward price pressure and less margin for developers
There is no question that working with Facebook has its own challenges and requires a different level of investment, but it’s hard to ignore the macro trends when trying to figure out where to invest next.