Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Zynga Making 4.4 Cents per DAU

I tweeted upon Zynga’s S1 filing last week that it looked like Zynga was making 4.4 cents per DAU. Here’s a more detailed breakdown of revenue, DAU by game and some trends that could impact the successive quarterly revenues moving forward.

Two Reasons CityVille Broke 100 Million MAUs

CityVille leveraged new email invite capabilities and a first mover advantage – of sorts – to help it hit 100 million Monthly Active Users