Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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For Fish Sim Games, Does Stealing Make Them Stickier?

Nearly a month out, FishVille’s sticky factor approaches the same 30% level seen by rivals Fish World and Happy Aquarium, yet My Fishbowl maintains a sticky factor 33% higher than their rivals. How much of this is due to being natively translated in Chinese versus a game play mechanism that is based on stealing from your friends?

Chinese Game Developers Jump Into Top 20 Facebook Apps

Chinese developers now have three games in the top 20 on Facebook and each of the developers has honed their skills on the top Chinese social networks. Expect more international developers to join the ranks and for US developers to go global. Translations are the next big hurdle.