Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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For Fish Sim Games, Does Stealing Make Them Stickier?

Nearly a month out, FishVille’s sticky factor approaches the same 30% level seen by rivals Fish World and Happy Aquarium, yet My Fishbowl maintains a sticky factor 33% higher than their rivals. How much of this is due to being natively translated in Chinese versus a game play mechanism that is based on stealing from your friends?