Forcing users to schedule their lives around a game seems to be the antithesis of user-control time-shifting trends, yet that’s exactly where Zynga is going, duplicating the gameplay mode of FarmVille with new releases Cafe World and Roller Coaster Kingdom. Does that mean that’s where the money is?
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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