Slashkey’s Farm Town has been the runaway hit on Facebook, the current number one application and game on the social networking site. The torrid growth started shortly after its February 2009 launch, reaching over 4.5 million daily active users as of today, which I believe is a record number for any game application [...]
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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Many of the top social game applications on Facebook look at Daily Active Users as a way to judge the relative success of a game, but to make it to the top echelons and STAY there requires continual user engagement. Introducing FLAPI as a way to interpret Facebook Lexicon data to measure which games have staying power. |
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