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Many of the top social game applications on Facebook look at Daily Active Users as a way to judge the relative success of a game, but to make it to the top echelons and STAY there requires continual user engagement. Introducing FLAPI as a way to interpret Facebook Lexicon data to measure which games have staying power.

After looking at HOW Zappos engaged customers via Twitter in a previous post, now looking at measuring the engagement rates from those Tweets and also compared to Southwest Airlines, Jet Blue and Zynga (as well as take a stab at measuring engagement from Facebook Fan Pages).

Determining user sentiment can come up with varying results depending on what inputs you use – and for real-time popular sentiment, including Facebook is key.

Tweets and online buzz don’t mean a thing if you can determine what percentages are positive or negative. Understanding sentiment, and picking the right tools and partners to deliver an automated solution to classifying posts and tweets, is critical for marketing (and their organizations) to fully leverage social media.